VIDEO 3 (16:29): 

Deep Discounts, High-Ticket Upsells &
The Ultimate Email Sequence

VIDEO 1

How Mike Used A Value-First Campaign to Generate 11,142 Email Leads (at 25¢ a Pop)

VIDEO 2

Free+Shipping at a Profit?! (Plus, How to Use a Lead Magnet for Cheap Holiday Sales)

VIDEO 3

Deep Discounts, High-Ticket Upsells & The Value-Packed Email Sequence

"I wish I could scale this to the nth degree. I wouldn't be here today — or at least I'd be flying home on a private jet."

In This Video You Will Learn




Campaign #4: Deep Discount


A great campaign for retargeting, this offer allows you to sell products at discount and convert a ton of first-time customers without devaluing your brand.


  • Cost Per Acquisition Under $2.00
  • Reorder Rate Over 50%
  • Average Cart Value Over $12.00

Campaign #4: Deep Discount


A great campaign for retargeting, this offer allows you to sell products at discount and convert a ton of first-time customers without devaluing your brand.


  • Cost Per Acquisition Under $2.00
  • Reorder Rate Over 50%
  • Average Cart Value Over $12.00

Campaign # 5: High-Ticket Upsell


Use this Free+Shipping offer on existing customers to upsell them on a high-end product. (This is Mike's most profitable campaign!)


  • $417.12 in Ad Spend
  • $11,753 in Sales
  • 2818% Return on Ad Spend!


Campaign # 5: High-Ticket Upsell


Use this Free+Shipping offer on existing customers to upsell them on a high-end product. (This is Mike's most profitable campaign!)


  • $417.12 in Ad Spend
  • $11,753 in Sales
  • 2818% Return on Ad Spend!




Campaign #6: 20 Free Downloads


This is Mike's most robust lead magnet campaign, and he combines it with his value-packed email sequence that gets huge open rates.


  • $4,964 in Ad Spend
  • $19,133 in Directly Attributable Sales
  • 30¢ Per Lead

Campaign #6: 20 Free Downloads


This is Mike's most robust lead magnet campaign, and he combines it with his value-packed email sequence that gets huge open rates.


  • $4,964 in Ad Spend
  • $19,133 in Directly Attributable Sales
  • 30¢ Per Lead

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