VIDEO 1 (11:26): 

How Mike Used A Value-First Campaign to Generate
11,142 Email Leads (At 25¢ A Pop)

VIDEO 1

How Mike Used A Value-First Campaign to Generate 11,142 Email Leads (at 25¢ a Pop)

VIDEO 2

Free+Shipping at a Profit?! (Plus, How to Use a Lead Magnet for Cheap Holiday Sales)

VIDEO 3

Deep Discounts, High-Ticket Upsells & The Value-Packed Email Sequence

"Why would I pay you $16 for a coloring book when I can buy one for $5 at Walmart?"

- A Darn Good Question

In This Video You Will Learn

The Problems with Traditional Advertising


Are you running ads directly to a product page? Here's why that can be like "lighting tissue paper on fire".


  • Hard to Compete Against Big Brands
  • You Only Get One Shot at the Sale
  • Forces a Very "Salesy" Message

The Problems with Traditional Advertising


Are you running ads directly to a product page? Here's why that can be like "lighting tissue paper on fire".


  • Hard to Compete Against Big Brands
  • You Only Get One Shot at the Sale
  • Forces a Very "Salesy" Message


Campaign #1: “4 Free Downloads” Lead Magnet


This lead magnet used a value-first hook to generate 1,000s of new leads and sales from Facebook.


  • 11,142 Email Addresses (at 25¢ a pop)
  • $2,754 in Ad Spend 4
  • 54 Orders (at $6.07 Per Sale)

Campaign #1: “4 Free Downloads” Lead Magnet


This lead magnet used a value-first hook to generate 1,000s of new leads and sales from Facebook.


  • 11,142 Email Addresses (at 25¢ a pop)
  • $2,754 in Ad Spend
  • 454 Orders (at $6.07 Per Sale)

Want an easy way to copy the strategies and landing pages from this training?


There are a number of ways you can implement the strategies from this training and see great results. But if you want to leverage the same tool that I use to create these landing pages for every one of my product launches...


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