Hey! My name is Ezra Firestone, and I own and operate one of the world's largest Shopify stores. I've generated $125 million in revenue while leading a team of [#] employees across 3 brands.
In the last 5 years I've also spent $35 million on paid ads, and in that time the game of advertising has completely changed.
In a world of greater competition and increased mobile consumption, the secret to a profitable ads strategy is something called Multi-touchpoint Marketing.
In this approach, you divide your campaigns into 3 pillars — Awareness, Retargeting, and Loyalty — so that you can tailor different funnels specifically to where someone is in their customer journey.
Using this system, you'll have specific campaigns for attracting new leads, converting them into customers and getting them to buy from you again and again.
So get ready — I'm going to give you a behind-the-scenes look at my real Facebook ads account to show you the actual campaigns, ad sets and ad creative I'm using in my $125 million brand.
If you're struggling to run ads profitably for your brand, then this new training series is for you.