Are you struggling to run profitable Facebook ad campaigns for your brand? Learn Ezra Firestone's 3-pillar system for finding new prospects, converting them into customers, and getting them to buy from you again and again.
Access this training to copy Ezra's strategy for your brand:
Awareness Pillar
Retargeting & Loyalty Pillars
Hey! My name is Ezra Firestone, and I own and operate one of the world's largest Shopify stores. I've generated $175 million in revenue while leading a team of 100+ employees across 3 brands.
In the last 5 years I've also spent $35 million on paid ads, and in that time the game of advertising has completely changed.
In a world of greater competition and increased mobile consumption, the secret to a profitable ads strategy is something called Multi-touchpoint Marketing.
In this approach, you divide your campaigns into 3 pillars — Awareness, Retargeting, and Loyalty — so that you can tailor different funnels specifically to where someone is in their customer journey.
Using this system, you'll have specific campaigns for attracting new leads, converting them into customers and getting them to buy from you again and again.
I'm going to give you a behind-the-scenes look at my real Facebook ads account to show you the actual campaigns, ad sets and ad creative I'm using in my $175 million brand.