The Ecommerce Advertising Formula:

How to Structure a Winning Ad Account

(Based on $35 Million in Spend)

2-part Training with Ezra Firestone

Are you struggling to run profitable Facebook ad campaigns for your brand? Learn Ezra Firestone's 3-pillar system for finding new prospects, converting them into customers, and getting them to buy from you again and again.

Access this training to copy Ezra's strategy for your brand:

What you’re in for:

The Ecommerce Advertising Formula (Part 1):

Awareness Pillar

The Ecommerce Advertising Formula (Part 2):

Retargeting & Loyalty Pillars

Meet Ezra Firestone

Hey! My name is Ezra Firestone, and I own and operate one of the world's largest Shopify stores. I've generated $175 million in revenue while leading a team of 100+ employees across 3 brands.

In the last 5 years I've also spent $35 million on paid ads, and in that time the game of advertising has completely changed.

In a world of greater competition and increased mobile consumption, the secret to a profitable ads strategy is something called Multi-touchpoint Marketing.

In this approach, you divide your campaigns into 3 pillars — Awareness, Retargeting, and Loyalty — so that you can tailor different funnels specifically to where someone is in their customer journey.

Using this system, you'll have specific campaigns for attracting new leads, converting them into customers and getting them to buy from you again and again.

What You Get In These Videos

I'm going to give you a behind-the-scenes look at my real Facebook ads account to show you the actual campaigns, ad sets and ad creative I'm using in my $175 million brand.

If you’re struggling to run ads profitably for your brand, then this new training series is for you.

See My Ad Account Structure

Get a behind-the-scenes look at my real ad account to see how I use the 3-pillar system to structure my ads, ad sets and campaigns.

Copy My Ad Formulas

Watch a breakdown of my top ad formulas, including the copy and creative I use for different ad types like image, video and GIF ads.

Maximize Campaign Profitability

Learn how I use upsells and cross-sells to increase my average order value and make my ad campaigns much more profitable.

Funnels & Landing Pages

Your ads are only as good as the landing pages they're linked to, so I'm showing you every step of my funnels — from ads, to landing pages, to website pages — that I use to get my customers to convert.