VIDEO 2

The Ecommerce Ad Formula (Part 2):

Retargeting & Loyalty Pillars

WHAT YOU'RE IN FOR

The Ecommerce Advertising Formula (Part 1):
Awareness Pillar

The Ecommerce Advertising Formula (Part 2):

Retargeting & Loyalty Pillars

The Ecommerce Advertising Formula (Part 1):
Awareness Pillar

The Ecommerce Advertising Formula (Part 2):
Retargeting & Loyalty Pillars

WHAT'S IN THIS VIDEO

The hardest part for people getting started with ads is acquiring new customers at scale and at profit... 


And this all starts with an effective Awareness Pillar — the first step in my Multi-touchpoint Marketing strategy.


I'm going to show you everything I'm doing in my $125 million brand: the campaigns I run, the different ad sets and targeting I use, and my best ad creative.


✔️ Awareness Funnels: See all of the campaigns I run top-of-funnel to attract new prospects and communicate the value of my brand.


✔️ Ad Creative Formulas: Get a breakdown of my top ads, including examples of image, video and GIF ads, and the repeatable formulas that make them work.


✔️ Winning Landing Pages: Your ads are only as good as the landing pages they're linked to. Copy my long-form sales pages and other proven templates to boost conversions and increase ROI on your ad spend.


Want to copy the advertising strategies from this training?


Then make it easy on yourself — use the tools Ezra built specifically to help brand owners boost conversions, increase average order value and get more profit from their Shopify store.


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This Shopify page builder comes loaded with all of Ezra's best templates, making it easy to copy the campaigns he mentioned in this training and to optimize all your pages for conversion. 


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Want a lightning fast way to increase the profitability of your ad campaigns? Start offering upsells and cross-sells. On average, users increase sales 10–15% immediately after using this app.


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