As more changes to the ecommerce landscape have taken place (ie: ad costs, rising product costs, etc.) a lot of merchants HOPE sales events like Black Friday or Cyber Monday will be the saviors of their business.
Here's the secret, they can help for sure...but they dont' have to be the only time you have record breaking sales.
The difference between having an off year that solely depends on BFCM or one where you scale revenue 10%-15% over the course of the year comes down to a few simple strategies.
We've taken THE BEST performing upsell funnel across all of our 13,000+ Shopify merchants and broke it down for you.