2024 Black Friday Bootcamp

Get easy step-by-step coaching on how to launch your biggest holiday sale ever.

NOW STREAMING


✓ Full-stack training with 4 top Shopify experts.

✓ Plug & play campaigns from BFCM to NYE.

✓ Strategies backed by $100M in revenue.

Plus, get the Black Friday Workbook:

✓ Campaign templates ✓ Launch calendars  ✓ Ad swipe files & more

$100M Black Friday Workbook

When you sign up for the Bootcamp, we’ll immediately send you a copy of our BFCM workbook with everything you need to launch your best sale ever.

What's Included:

  • Complete 2024 Black Friday sale

  • Q4 Launch calendar + checklists

  • Merchandising guides

  • Ad templates + swipe files

  • Email templates

  • SMS templates

  • Direct mail templates

  • Holiday landing pages

  • Subscriptions, upsells + add-ons

  • Profit multipliers & more

Don't go into Q4 without a plan. This proven formula has already made Ezra's brands $100 million.

Get Access

Jordan Added $18,000

"Using your playbook [...] we shattered our previous single day ".com" sales record (we hit $30k in sales on Thursday, previous record was $12.4k). This is HUGE for niche products like ours."

2023 Attendee

Shopify Stores Broke Every Record In 2023

$4.2 M

per minute

$9.3 B

In Sales

61 M

customers

55,000 merchants had their highest-selling day ever.

We’re planning to make 2024 even bigger.


Meet Your Bootcamp Coaches

9-figure Founders, CEOs & Shopify experts.

EZRA FIRESTONE

You get Ezra’s Playbook of Q4 mini-campaigns that multiply your holiday sales from Early BFCM to NYE.

Training Session:

  • Bulk up your holiday revenue

  • Run high-performing ads

  • Fight Black Friday fatigue


Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading marketing expert and world-class educator in  the entrepreneurial community. He owns and operates multiple 8–9 figure brands, including the $185 million Shopify store Boom Beauty, and he’s generated hundreds of millions of dollars in online revenue.

DREW SANOCKI

You get Drew's lead gen. campaigns that cut through Black Friday saturation and unlock new customer streams.

Training Session:

  • Cut your lead costs

  • Pump up engagement

  • Rise above the noise

Drew Sanocki is a 20-year eCommerce veteran who has run and turned around multiple 9-figure brands. He is an experienced entrepreneur, marketer, and eComm expert known for his work in the DTC space. He is the co-CEO of PostPilot, the leading programmatic direct mail platform built specifically for omnichannel brands.

JIMMY KIM

you get Jimmy's email campaigns to monetize leads more cheaply so high ad costs don’t crush your profit margin.

Training Session:

  • Shred high CPAs

  • Strengthen conversion rates

  • Protect your profits


Jimmy Kim is a former eCommerce retailer and 15+ year email marketer turned SaaS founder. As Founder and CIO of Sendlane, a unified email, SMS, reviews, and forms platform he leverages his expertise to build a product that empowers eCommerce brands to save money, generate more revenue, and increase customer retention.

GINA PERRELLI

You get Gina's upsell and subscription funnels that lift AOV and turn one-time shoppers into repeat customers.

Training Session:

  • Boost repeat purchases

  • Add on recurring revenue

  • Max out your Black Friday ROI


Gina Perrelli is the co-founder and CEO of Stay AI, where her work focuses on enhancing brands’ online presence and boosting revenue through advanced subscription models. Prior to Stay AI, Gina co-founded Lunar Solar Group, leveraging her experience in lifecycle and retention programs to drive LTV for top DTC brands.

Get everything you need to launch your best Black Friday sale ever:

✓Coaching by Founders, CEOs & Shopify experts

✓Plug & play campaigns from early BFCM to NYE

✓Proven results backed by $100M in revenue

Plus, a copy of our $100M BFCM Workbook:

✓ Campaign templates ✓ Launch calendars  ✓ Ad swipe files & more

DOWNLOAD WORKBOOK

★★★★★

You don’t need to recreate the wheel when somebody’s already gone out and done it successfully; and Ezra is one of the few guys who has gone out and done it successfully in different markets.

- Gauher Choudhury

★★★★★

The thing I like the most about Ezra is his integrity. It’s not all about making money. He’s more worried about having the best product, the best system, the best information, and it’s all up to date and it’s always improving.

- Brad Kitter

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