THE BLÂCK FRIDÂY PROJECT
Register for the free training below...
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2024 Black Friday Bootcamp!
Get step-by-step coaching on how to launch your biggest holiday sale ever.
LIVE September 26th @ 3 PM ET
✓ Full-stack training with 4 top Shopify experts.
✓ Free workbook with templates for BFCM to NYE.
✓ Proven results backed by $100M in revenue.
Plus a Pre-BFCM Cheatsheet you get today:
✓ 30-day launch calendar ✓ Merchandising guide ✓ Profit tips
$100M Black Friday Workbook
All attendees get this free workbook with proven templates, checklists, swipe files, and step-by-step guides to help you launch your best BFCM sale ever.
What You Get:
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Complete 2024 Black Friday sale
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Q4 Launch calendar + checklists
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Merchandising guides
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Ad templates + swipe files
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Email templates
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SMS templates
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Direct mail templates
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Holiday landing pages
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Subscriptions, upsells + add-ons
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Profit multipliers & more
The strategies in this workbook have made $100 million in Q4 holiday sales for Ezra's brands.
Meet Your Bootcamp Coaches
9-figure Founders, CEOs & Shopify experts.
EZRA FIRESTONE
You get Ezra’s Playbook of Q4 mini-campaigns that multiply your holiday sales from Early BFCM to NYE.
Training Session:
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Bulk up your holiday revenue
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Run high-performing ads
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Fight Black Friday fatigue
Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading marketing expert and world-class educator in the entrepreneurial community. He owns and operates multiple 8–9 figure brands, including the $185 million Shopify store Boom Beauty, and he’s generated hundreds of millions of dollars in online revenue.
DREW SANOCKI
You get Drew's lead gen. campaigns that cut through Black Friday saturation and unlock new customer streams.
Training Session:
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Cut your lead costs
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Pump up engagement
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Rise above the noise
Drew Sanocki is a 20-year eCommerce veteran who has run and turned around multiple 9-figure brands. He is an experienced entrepreneur, marketer, and eComm expert known for his work in the DTC space. He is the co-CEO of PostPilot, the leading programmatic direct mail platform built specifically for omnichannel brands.
JIMMY KIM
you get Jimmy's email campaigns to monetize leads more cheaply so high ad costs don’t crush your profit margin.
Training Session:
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Shred high CPAs
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Strengthen conversion rates
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Protect your profits
Jimmy Kim is a former eCommerce retailer and 15+ year email marketer turned SaaS founder. As Founder and CIO of Sendlane, a unified email, SMS, reviews, and forms platform he leverages his expertise to build a product that empowers eCommerce brands to save money, generate more revenue, and increase customer retention.
GINA PERRELLI
You get Gina's upsell and subscription funnels that lift AOV and turn one-time shoppers into repeat customers.
Training Session:
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Boost repeat purchases
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Add on recurring revenue
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Max out your Black Friday ROI
Gina Perrelli is the co-founder and CEO of Stay AI, where her work focuses on enhancing brands’ online presence and boosting revenue through advanced subscription models. Prior to Stay AI, Gina co-founded Lunar Solar Group, leveraging her experience in lifecycle and retention programs to drive LTV for top DTC brands.
Get everything you need to launch your best Black Friday sale ever:
✓Coaching by Founders, CEOs & Shopify experts
✓Workbook with templates for BFCM to NYE
✓Proven results backed by $100M in revenue
Plus a Pre-BFCM Cheatsheet you get today:
✓ 30-day launch calendar ✓ Merchandising guide ✓ Profit checklist
★★★★★
You don’t need to recreate the wheel when somebody’s already gone out and done it successfully; and Ezra is one of the few guys who has gone out and done it successfully in different markets.
- Gauher Choudhury
★★★★★
The thing I like the most about Ezra is his integrity. It’s not all about making money. He’s more worried about having the best product, the best system, the best information, and it’s all up to date and it’s always improving.
- Brad Kitter
Zipify Apps is trusted by over 15,000 brands
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