How AI Upselling Is Transforming Beauty & Skincare Brands on Shopify

+2,000 Shopify Plus Stores

Brands like Dr. Squatch, Tushy, BOOM, Victoria Beckham, along with 2,000 other Shopify Plus stores, already use upsells to add 10–20% more revenue to their business.

* If upselling isn’t a part of your strategy yet, then you aren’t just losing money—you’re losing a huge competitive advantage.

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Beauty & skincare brands report a remarkable 10% increase in average order value (AOV) by integrating targeted, data-driven upsells—translating to an impressive $800K in additional yearly revenue.

Case Study, Boom Beauty:

The AOV on their Shopify Plus store soared from $67 to $115 after adding upsells, earning them $5.8 million in extra revenue.

But this isn’t just extra income; it’s a strategic advantage that allows them to:

⬆ Acquire more customers

⬆ Outspend competitors

⬆ Boost net profits

$115.24 AOV with One Click Upsells

$67.26 AOV without One Click Upsells

$5,292,300.96 extra revenue from OCU

130x ROI

Two Deadly Myths of Upsells:

“Upsells will annoy my customers.”

OCU integrates seamlessly with your Shopify Plus store, presenting upsells in a natural, non-intrusive way, enhancing rather than disrupting your shopping experience.

“Upsells must have huge discounts.”

While discounts certainly help, they aren’t necessary. In fact, some of Boom Beauty’s top upsells don’t offer discounts at all but high-profit add-ons and upgrades to drive up AOV.