Get Started With Post-Purchase Upsells for OneClickUpsell (and Tips to Maximize Revenue!)
In the last 7 years, OneClickUpsell has processed $1.5 billion in orders from thousands of Shopify stores and generated HALF A BILLION dollars in extra revenue for our users.
And along the way, we learned some surprising secrets to help you maximize your upsell revenue right out of the box.
So save yourself a boatload of time (and make yourself a boatload of sales) with these 3 simple tips.
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What's the best thing to offer as a one click upsell?
This is a question we get a lot, and for brands selling consumable products (like supplements, makeup & beauty, health etc.), here’s what we learned.
In our cosmetic brand, if a customer purchases one of my flagship products, then I’ll offer them one more (or maybe two or three more) of the same exact item they just purchased.
Data from nearly one million orders across over 11,000 different Shopify stores has shown us that this is the best upsell to start with.
And we’ve seen some pretty successful upsells in our day like:
Free shipping
Warranties
Subscriptions
Multi-product Kits
But for nearly all other categories of product in your store, the best upsell to offer first will be this:
For non-consumable products (like apparel, tech, and home goods), we recommend offering complimentary products based on what the customer just purchased.
For example, if your customer buys a camera, they might also need a tripod. If they buy a basketball, they might also need a hand pump.
Still trying to pick the perfect upsell? Not to worry — OCU makes it easy to split-test everything in your funnel from product to price, so you can quickly discover the most successful upsell combinations for your particular store.
And bundles work extremely well, too!
We utilize bundles a lot in our brand, and something interesting we’ve seen from a lot of consumable brands is that bundles of 3 seem to work best.
If you sell coffee, try offering three more bags at a slight discount. You might be surprised how popular they are!
Lastly — free or faster shipping and product warranties can be great incentives for your upsells too, especially if you prefer not to offer discounts on the product itself.
What's the best price point for upsells?
To answer this, let’s look at the data for the last 800,000 orders that One Click Upsell processed
So the average is just over $20 per upsell, but your price point should be dictated by whatever the initial sale is.
In our Shopify store, we like to offer them something that’s a little bit less than their initial purchase.
And because OCU lets you set your funnels based on what your customer buys first, you always know exactly what the upsells price (and discount) is going to be.
We don’t do heavy discounting in our marketing. In fact, we never discount our products more than 20% — and that’s only reserved for our highest ticket item.
However, in general the bigger discount, the better.
15% off works great for us, but this is something you can definitely split-test on your own store to see if a larger or smaller discount is more successful.
Why You Shouldn't Wait To Start Using OCU
1. You can increase sales and your Average Order Value overnight.
On average, OCU users increase their sales by 10–15% immediately after installing the app.
By doing something as simple as setting up a few funnels, you can generate more money to spend on marketing, more money to spend on creating good products and more money to spend on hiring people and scaling your business.
2. It's painless with amazing live support and our Shopify Checkout integration.
We know you’re busy, and adding another app to your tech stack probably isn’t your top priority...
That’s why we hired Nicole, Steve and Brittany to create a world-class support team that has your back 24/7. If you have questions, you can reach us using the live chat feature on this page or inside the app.
And remember — OCU was co-developed with Shopify so it integrates seamlessly with your Shopify Checkout for one-click installation.
3. We put our money where our mouth is to give you a 30-day free trial.
Over the last 7 years, we’ve helped our customers make an extra HALF BILLION in revenue for their stores.
We know OCU can help you grow your business, and we want to prove it to you.
If you aren’t using OCU on your store yet, please log in now to take full advantage of your free trial.
Increase sales 10-15% with pre-purchase & post-purchase upsells.
OneClickUpsell makes it easy to offer both traditional pre-purchase upsells and post-purchase upsells, so you can design the perfect sales funnel for every product.
When a customer sees your post-purchase upsell, they have already entered their payment information for the initial purchase. That means to accept your offer, they just need to click a single button. Easy for them, and an average of $18.60 per upsell for you!
Get all of the reward with none of the risk (over half a billion in revenue made for our users!)
OCU is co-developed by Shopify and fully integrated with their world-class checkout.
And to show you how great OCU is, we're giving you a 30-day free trial to try it out for yourself.
