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Below, you’ll find your Little Rocks Cheat Sheet & Playbook—your step-by-step system to lower ad costs and increase conversions.

(Scroll to the bottom to see the tool that fuels Ezra Firestone’s entire ad strategy.)

Download 1:

The Little Rocks Playbook

An easy step-by-step manual for turning small content into big revenue.

Most Shopify brands struggle with expensive ads, low engagement, and inconsistent sales. The solution? Smaller, high-impact content pieces ("Little Rocks") that build trust, warm up leads, and lower conversion costs.

Bite-Size Content Strategy

How to turn small posts into big engagement
The $5 Warm-Up Formula

Build a buyer-ready audience without blowing your budget
Plug-and-play content calendar

A ready-made content plan for consistent growth

Stop overpaying for ads. Start converting engaged customers for less.

View the Playbook

Download Playbook

Download 2:

The Little Rocks Cheet Sheet

A visual breakdown of how Ezra Firestone used “Little Rocks” to scale a $200M brand.

This infographic maps out exactly how Ezra applies the Little Rocks strategy in his own business—including the types of content that work best, how he uses them to engage new leads, and how to turn those leads into sales.

The Content Framework

The exact posts, videos, and email types Ezra uses
The Engage & Filter System

How he warms up leads and primes them to buy
How It Drives More Sales for Less

The method that scales profitably

See how a $200M brand does it—then apply it to your own business.

View Cheat Sheet

Download Cheat Sheet

“A lot of brands think scaling means spending more on ads—but if your AOV and LTV aren’t increasing, you’re just lighting money on fire.

ROAS is just a vanity metric if you’re not looking at total business profitability.”

The Tool Behind Ezra’s $200M Ad Strategy

Cutting ad costs is only half the battle.

The easiest way to scale is by increasing your AOV (Average Order Value) & LTV (Customer Lifetime Value)—so you can outspend your competition and still grow profitably. That’s exactly why Ezra created the OneClickUpsell app for Shopify:

Increase AOV without increasing ad spend:

OCU offers highly targeted pre-purchase and post-purchase upsells to every customer so you make more revenue on every order—without changing your ad budget.
Add AI-powered upsells in just one click:

Use OCU’s industry-leading AI to select the perfect upsell for each customer—so you boost your AO on autopilot, without annoying shoppers with bad offers.
Built for Shopify & proven at scale:

Used by 10,000+ of the biggest brands on Shopify, OCU works seamlessly within the Shopify ecosystem to help you convert more from the traffic you already have.