A bump in revenue was expected due to the price increase, but they didn’t expect such a solid lift. There was also an unexpected benefit to this change. The quality of customer increased along with revenue!
No longer were customers expecting freebies around every turn. They paid the regular price, and were ecstatic about getting a high-quality product for their pets. They also purchased more Pet Snacks.
After implementing this new strategy, Pet Snacks entire advertising campaign is getting a 6x-7x return week after week, or about a 650% ROI.
James has also been able to create a monthly recurring revenue stream through the upsell he added when revamping his funnel. This helps to add more consistency to the business.
At this point the funnel we’ve outlined here has brought Pet Snacks over $1,000,000 in sales.