ZipifyPages Review and Template Example of Pet Snacks Brand

What would a 650% increase in ROI mean for your business?

If you form an emotional connection with your customers, will they happily pay full price for your products? Well that's exactly what happened to Zipifiy Pages user James Buhagiar of PetSnacks.com.au. He saw Pet Snacks go from a business attracting freebee-seeking customers and breaking even on their free plus shipping offers to increasing their ROI by 650%... While also acquiring much higher quality customers.

Store History

Pet Snacks specializes in healthy, 100% natural, small batch kangaroo meat snacks.

When one of James’ beloved pets died from eating toxic pet treats, he created Pet Snacks to provide healthy, high-quality pet snacks that contained no toxic chemicals. Just as humans are becoming more aware of what food they’re putting into their own bodies, they are becoming aware of what they’re feeding their pets, too. So Pet Snacks filled a big void.

In the early stages of the business, Pet Snacks used Facebook ads to advertise content pieces on their WordPress site where they would collect email addresses. This was a good starting point for the business, but they had no sales processes in place. As a result, revenue was fairly inconsistent.

While James wanted to provide amazing pet snacks, he also had costs involved in running his business. So to fix this problem, James created a free plus shipping offer for his snacks where he used one of his products as a loss leader to acquire new customers.

The free plus shipping offer did its job. It increased their customer base, and sales started coming in.

However, what they found was it took a lot more money than expected to get them back to the breakeven point.

The other thing they started to see was the free plus shipping offer attracted a certain amount of low quality customers and freebie hunters. This made increasing LTV and AOV challenging since the expectation was set that this product should be a low priced item.

After about 12 months of using this strategy, James and the company at Pet Snacks were happy with the results from the free + shipping offer, but James knew they could do even better with video ads. So he made a choice to switch things up in an attempt to increase revenue. He suspended his free plus shipping offer and went back to the drawing board.

Strategy

James took elements from his free plus shipping offer and applied it in a different way. Because he knew video ads work well he wanted to implement them with his new offer. James purchased Ezra Firestone’s flagship training called Traffic MBA Facebook Video Ads Mastery and learned how to leverage Facebook Video Ads the Smart Marketer way. In particular, using video ads to point to a pre-sell engagement page.

Since Pet Snacks was created after a fairly emotional event for James, he reluctantly decided to try this story with his free plus shipping offer. It connected with the audience very well.

With his new funnel James added a twist: He turned that story into a video ad and used it as his top of funnel content that would point people to his pre-sell engagement page.

On the pre-sell engagement page it worked like this. He presented a common problem to an audience who shared the same passion about pet health. He then transitioned from the story to the solution (which is his product). From there he moved to testimonials of happy customers. Simple... But effective.

Finally with his new offer, James made the choice to not discount his products at all and to offer them at full price. This made him a little nervous, but if it worked revenue would dramatically increase.

James wasn’t done yet. While just this strategy alone would have worked wonders for Pet Snacks, he always knew if he could implement a post-purchase upsell it would change his business. Up to that point though, he just didn’t have the technology to pull it off correctly.

Because he was using Zipify Pages for his Pre-sell Engagement Page and Long Form Product Offer Pages, he knew the Zipify Team was also working on another amazing Shopify product called One Click Upsell. James knew he had to have it in his new funnel. For his post-purchase upsell he offered every customer a one-month supply of one of his most popular products.

So now he had the 3 pieces in place that he needed to change his business.

1. Facebook Video Ads

2. Pre-sell Engagement Page

One Click Upsell Post Purchase Upsell Page

3. Post Purchase Upsell

The Results

Right off the bat, Pet Snacks saw a lift in sales. In fact, removing the free plus shipping offer and charging full price for their high-quality treats added 30% to their bottom line.

A bump in revenue was expected due to the price increase, but they didn’t expect such a solid lift. There was also an unexpected benefit to this change. The quality of customer increased along with revenue!

No longer were customers expecting freebies around every turn. They paid the regular price, and were ecstatic about getting a high-quality product for their pets. They also purchased more Pet Snacks.

After implementing this new strategy, Pet Snacks entire advertising campaign is getting a 6x-7x return week after week, or about a 650% ROI.

James has also been able to create a monthly recurring revenue stream through the upsell he added when revamping his funnel. This helps to add more consistency to the business.

At this point the funnel we’ve outlined here has brought Pet Snacks over $1,000,000 in sales.

When you remove discounts and connect with people on an emotional level, big things can happen. PetSnacks.com.au is a fantastic example of that.

If you’d like to learn more about Pet Snacks, visit Petsnacks.com.au. You’ll be able to see Zipify Pages in action, as well as some treats your pets are sure to enjoy.

If you’d like to use the featured templates from Pet Snacks or any of our other high converting templates that are available to all customers, become a Zipify Pages user by going to zipifypages.com

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