Pet Snacks specializes in healthy, 100% natural, small batch kangaroo meat snacks.
When one of James’ beloved pets died from eating toxic pet treats, he created Pet Snacks to provide healthy, high-quality pet snacks that contained no toxic chemicals. Just as humans are becoming more aware of what food they’re putting into their own bodies, they are becoming aware of what they’re feeding their pets, too. So Pet Snacks filled a big void.
In the early stages of the business, Pet Snacks used Facebook ads to advertise content pieces on their WordPress site where they would collect email addresses. This was a good starting point for the business, but they had no sales processes in place. As a result, revenue was fairly inconsistent.
While James wanted to provide amazing pet snacks, he also had costs involved in running his business. So to fix this problem, James created a free plus shipping offer for his snacks where he used one of his products as a loss leader to acquire new customers.