Tanya also saw her Facebook ads maintained a consistently high relevance score. This was a huge win for their business, but the success didn’t stop there.
Ivadore’s customer acquisition cost decreased from $40 to $33 while her average order value held steady at $49, essentially giving her a $16 lift in net profit on every new customer.
In other words, this decrease in acquisition cost resulted in a 77% increase in net profit.
Tanya also used Zipify Pages to create sales pages for her existing customers to increase the lifetime value of each.