FREE HOLIDAY SALE TRAINING

ZIPIFY APPS PRESENTS

Ezra Firestone’s 2023 Black Friday Profit Formula!

Copy Ezra's Holiday Playbook.

Have Your Biggest Black Friday & Cyber Monday EVER.

Watch The Replay Now!

Level-up your promotion game in time for Black Friday, Cyber Monday & the rest of the 2023 holiday season.

As more changes to the ecommerce landscape have taken place (ie: rising ad costs, rising product costs , etc.), a lot of merchants are hoping their BFCM will be at least as good as last year.

And it can be as good or better — if you plan correctly...

But the difference between having a so-so season and breaking your sales record comes down to a few simple strategies.

In this free holiday training, you’ll learn exactly how ecommerce expert Ezra Firestone prepares for Black Friday & Cyber Monday in his own $180 million Shopify store.

You’ll learn the proven strategies he uses to pull off record-breaking sales every year ($7 million in his last 3 Black Friday sales!) including...

The Black Friday Buzz Builder
Ezra's Holiday Ads Formula
Proven Profitable Landing & Sales Pages
“Audience Warming” And Why You Need It
Ezra's Holiday Merchandising Super System
Holiday AOV & Revenue Boosters
How To Leverage A.I. This BFCM
The Rotating BOGO & More

And specifically you’ll learn how to leverage these strategies in your brand , so you can have your biggest Black Friday & Cyber Monday ever!

GET THE TRAINING

This Black Friday & Cyber Monday training includes sessions on:

Early Bird Buildup: Save a ton on ad spend by generating cheap leads for your early bird email list.

High-converting Sales Pages: Build a page for your promotion that boosts conversions and increases order value (instructions included).

Meta Ads: Drive traffic to your promotion with hyper-targeted ad campaigns on Facebook and Instagram.

Email Campaigns: Learn how to use "mini" campaigns (like Ezra's 2x Double Down and many more) to fight promo fatigue and maximize sales.

WHAT YOU GET IN THIS FREE TRAINING

Ezra’s 2023 BFCM Sale

(With Instructions!)

In the last 3 years, Ezra’s brand generated $7 million in his last 3 Black Friday sales. You’ll get to copy his plans for an even bigger sale in 2023.

Top Ad Creatives &

Copy Hooks

Q4 is the most competitive time of the year to run paid traffic, but you can rise above the crowd with Ezra’s top ad creatives & copy hooks for the 2023 holiday season

Surefire Lead Generation

Tactics

This year more than ever you MUST have warm audiences ready before BFCM — and Ezra will teach you the sure-fire way to build buzz and get leads for your promotion.

Holiday Page Conversion Boosters

The holidays can be make or break for many ecommerce brands. You can make the most of them by adding these “must-have” conversion boosters to your sales page.

Ezra's 2x Double Down Campaign

Want an easy way to bring in 10% more revenue this season? This “double buyer” campaign has proven to do just that for Ezra’s brand, year after year.

Offer Page Best Practices

Ezra’s spent over 10 years optimizing and perfecting ecommerce product pages. Now, he’s sharing his best strategies yet to help you increase conversions and order value for your store.

BFCM Discounting Strategies

You can go broke trying to out-spend brands with billion-dollar budgets. Instead, learn how to create BFCM offers that customers want that don’t kill your profit margin.

Low Hanging Fruit

This year, Ezra’s launching his brands on Shop, the Shopify app with 100m active shoppers… And so can you! See how you can optimize this lucrative & free sales channel in just a few clicks.

A.I., Bundles, Upsells & More!

Ezra has so many smart & effective ways to maximize revenue and break your own sales record this holiday season — you can’t afford to miss this free training!

Meet Your Instructor

Hey! I'm Ezra, CEO of Zipify Apps...

I’m also the CEO of a $180 million ecommerce store and I was the first professor to teach in the Shopify Academy.

But I don’t say this to brag — I say it so you have proof that these strategies actually work.

If you’re looking for ways to grow your store this BFCM, then you’ve come to the right place. Everything I teach comes directly from my own experience building multi-million dollar brands…

And in this new training, I’ll personally show you how to plan for a record-breaking BFCM in 2023.

Specifically, you’ll learn exactly what I’m doing to prepare for the year’s biggest sale and how you can execute these same strategies to make a lot more money this holiday season.