Pre-purchase upsells and cross sells can be offered in the buy box of your product pages, or you can do in cart upsells as someone is checking out.
This is a big opportunity for most businesses… but they usually don’t do this because they don’t want to hurt conversions.
But we’ve seen the opposite, it actually helps overall revenue numbers.
Across over 11,000 users of OneClickUpsell (Over 2,000 being Shopify Plus Stores) we’ve seen offering relevant cross sells pre-purchase helps increase revenue and AOV every time.
So if these stores are doing it, and it’s working… you should probably take their lead.