FREE TRAINING REPLAY

2025 Black Friday Bootcamp

Step-by-step coaching on how to launch your biggest BFCM sale ever with A.I.

New on-demand training
Tactical 25-page workbook
Bonus checklist + AI report

Hosted by Shopify Professor Ezra Firestone — with AI trainings from 6 industry experts.

Backed by +$100 million in sales.

Watch Now

Trusted by 50,000 Shopify merchants

Get Ezra’s $100M BFCM Workbook

Everyone who registers gets this tactical +25-page workbook with everything you need to launch Ezra Firestone's $100M Black Friday Sale:

What's Inside:

Ezra's complete Q4 strategy
Plug-and-play AI tools
Ad templates + swipe files
Email + SMS campaigns
Merchandising guides
Direct mail templates
Profit-boosting upsell funnels

With clear, step-by-step instructions so you can run this same sale for any Shopify store.

Get the 2025 BFCM Workbook

Plus, two free bonuses:

2025 Black Friday Checklist

Plan every holiday campaign from BFCM to NYE in minutes with this tactical, step-by-step checklist.

Get The Checklist

2025 AI In Ecommerce Report

Discover what AI tools Shopify brands are using to scale in 2025—so you can grow faster, starting today.

Get The Report

We followed Ezra’s Q4 / BFCM promotional strategies and had OUR BEST DAY SO FAR IN COMPANY HISTORY at 309k.

We did 101k in the first hour of the sale.

This absolutely crushed our expectations. Thanks Ezra!

ANTHONY MINK - Live Bearded

Real Results

Ezra Firestone used this strategy to generate $543,242 in a single day—and he’s not the only one breaking records:

+$309K

Made $101K in his first hour

Anthony M.

+$36K

Ran her first BFCM sale ever

Tiffany G.

+$30K

Broke his single-day record

Jordan P.

With AI tools to Drive More Sales

Everything is plug-and-play so it’s easy to follow (and impossible to mess up).

Discover the cutting edge AI tactics top brands are using to automate campaigns, increase AOV, and unlock more profit at every step of the funnel.

With Ezra Firestone and 6 Shopify Experts:

Greg Zakowicz

Tamanna Bawa

Drew Sanocki

Sakshi Jain

Francesco Gatti

Stan Rosenberg

Reserve Your Seat

What Past Students Are Saying

“Decided two days before Thanksgiving to go ahead, stay up late, and craft an email campaign and launch FB ads to the specific audiences Ezra detailed […] made $36,000 in unique BF sales. My jaw dropped.”

— Tiffany

“Using your playbook [...] we shattered our previous single day ".com" sales record (we hit $30k in sales on Thursday, previous record was $12.4k). This is HUGE for niche products like ours.”

—Jordan

“Thank you so much for the Q4 Black Friday webinar. You are the reason I managed to 3.5x my business last year. THANK YOU THANK YOU THANK YOU!!!”

— Vimal